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Terra Burger
Jacob Posted at 2009/05/26 1:13pm reply to

Jacob
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>http://www.nadamoo.com/insidescoop/?p=95
>
>nadamoo shakes now @ terraburger

Hell yeah!
That's awesome :_)
Ross Posted at 2009/05/26 1:41pm reply to

Ross
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>http://www.nadamoo.com/insidescoop/?p=95
>
>nadamoo shakes now @ terraburger

whaaaaaaaaaaaaaaaaaaaaaaat
Kristen Posted at 2009/05/26 2:02pm reply to

Kristen
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SWEET! totally getting one.
posirich Posted at 2009/05/27 3:56am reply to

posirich
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I kinda agree with both sides.  On the one hand for those of us who became vegan in the dark ages, it always good to have another option (but maybe now it doesn't matter as much when the options are everywhere), on the other it's a burger place like mattabo said, and no amount of greenwashing can deny that fact.   And really, it's an amy's veggie burger with veganaise (who cares), you can make it at home much better for much cheaper. The nadamoo shakes addition is cool, so i might eventually try it, but i'll never support them just because they offer an amy's veggie burger when there's a dozen better places in a mile radius.

This place will definitely fail within a year and a half

The difference between this place that is a burger joint and wheatsville especially, and wholefoods, which are health food grocers is far and wide.  I can't figure out how anyone can view them as the same.  Neither of them primarily sell meat, while "terra burger" does with a couple vegan options. Wholefoods makes vegan food readily available in hundreds of stores throughout the country, and to compete and supply the demand, sam's, walmart, grocery chains etc follows their lead and offers vegan products like amy's, morningstar, boca etc. Wheatsville is a cooperative health food store.

Terra burger is an experiment in greenwashing, as mattabo said, "a lie".  It's existence is probably worse than a mcdonalds on every corner in terms of the vegetarian movement because it exists to assuage guilt and act like the meat they serve is eco friendly and "free range" happy cows.


John Posted at 2009/05/27 11:46am reply to

John
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>Terra burger is an experiment in greenwashing, as mattabo said, "a lie".  It's existence is probably worse than a mcdonalds on every corner in terms of the vegetarian movement because it exists to assuage guilt and act like the meat they serve is eco friendly and "free range" happy cows.


and whole foods doesn't do this?
posirich Posted at 2009/05/27 2:13pm reply to

posirich
Posts: 277
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>>Terra burger is an experiment in greenwashing, as mattabo said, "a lie".  It's existence is probably worse than a mcdonalds on every corner in terms of the vegetarian movement because it exists to assuage guilt and act like the meat they serve is eco friendly and "free range" happy cows.
>
>
>and whole foods doesn't do this?

They probably do, but in the big picture, whole foods has myriad options for vegans, and that's the point. Whole foods could easily exist without that, terra burger exists because of it.  If a chain makes it easier for one to go veg, more people presumably will go veg. That's one of the reasons why the vegetarian movement is going so strong because the easy options are readily out there in the 21st century.  You yourself mentioned the changes that have taken place.
I however do firmly believe the reason people stop being veg is they never learn to cook well, take for example every other pasta and potatos 90's xvsxex kid, oh so militant for a couple years, and gave up before the 90's were over.
ahhhlookout Posted at 2009/05/27 3:57pm reply to

ahhhlookout
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>I however do firmly believe the reason people stop being veg is they never learn to cook well, take for example every other pasta and potatos 90's xvsxex kid, oh so militant for a couple years, and gave up before the 90's were over.

I think you are giving those 90's kids a lot of credit.  I think a lot of them gave up because they never really believed in it.  A lot of them are probably the same kids I see at a bar with XXX tattoos on their necks while they are chugging PBR.
posirich Posted at 2009/05/27 10:44pm reply to

posirich
Posts: 277
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>
>>I however do firmly believe the reason people stop being veg is they never learn to cook well, take for example every other pasta and potatos 90's xvsxex kid, oh so militant for a couple years, and gave up before the 90's were over.
>
>I think you are giving those 90's kids a lot of credit.  I think a lot of them gave up because they never really believed in it.  A lot of them are probably the same kids I see at a bar with XXX tattoos on their necks while they are chugging PBR.

Yeah i know. A lot of them are bartenders at emos as well.  One of my friends has a quote in burning fight: "everyone was straight edge in the 90's", and while it's hyperbole, it was more likely you were straight edge vegetarian in 90's hc than not.  So of course some were just following the crowd, and quickly gave it up as they moved onto their next phase of life.  But others gave it up because they never learned to cook and expand their culinary horizons.
Jacob Posted at 2009/05/28 12:53pm reply to

Jacob
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I tried Terra Burger last night and it was awesome.  It's worth going just for the nadamoo shakes alone.  The fries were really good too.  I tried mine half-potatoes, half-sweetpotatoes.  The veggie burger itself seemed a little dry.

I'm glad this place exists because I can finally feel like I am both an American and a vegan, at the same time.
TrueCC Posted at 2009/05/28 12:56pm reply to

TrueCC
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Hello again!

I was wanting to let you guys know that we have our Vegan Shakes.

They are made with NadaMoo (a local company) and SoyMilk.

Come in and give them a shot on those hot Austin days!

Thanks,
Cameron Molberg
TerraBurger
512.436.8570
Craig? Posted at 2009/05/28 3:14pm reply to

Craig?
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>I'm glad this place exists because I can finally feel like I am both an American and a vegan, at the same time.

ha!!
jen Posted at 2009/05/28 6:18pm reply to

jen
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>>I'm glad this place exists because I can finally feel like I am both an American and a vegan, at the same time.

HAHAHAH!  well said:-)
TrueCC Posted at 2009/05/29 3:12pm reply to

TrueCC
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>I just ate here yesterday and the atmosphere is really exciting. I love the natural soda fountain. I felt like a little kid wanting to test them all out. Only when I ordered my veggie patty I told the woman at the register I wanted it vegan and thought that would imply no mayo. When I got my burger it had the vegan sticker on it, but also had mayo in the burger.  I had already left the place so I didn't go back to inquire about it. Could it be vegan mayo..? Or just a staff error.
>
>The fries were delicious either way.

On the Vegan Burger, we use veganaisse.  It's a canola base mayo that does not contain any animal ingredients or animal byproducts.

-CM
TerraBurger
peter Posted at 2009/05/30 2:50pm reply to

peter
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I went there last night and added them to the restaurant section.
Amelia Posted at 2009/06/03 4:34pm reply to

Amelia
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I had the chocolate milkshake today and it was pure caloric heaven. The veggie burger was good (on the dry side, which I prefer) and they use hella fancy ketchup which is A+ in my book. Now if only I can convince them to make vegan pink sauce for me to dip my sweet potato fries in ...
roamingvegan Posted at 2009/06/21 10:31am reply to

roamingvegan
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>Even though we serve meat and our processes are not perfect, we are a company that is far more eco-friendly than the average restaurant, and we will continually refine our practices.  We recycle over 70% more than the average restaurant, use far less water, and use renewable resources and energy efficient building materials. TerraBurger will be the first restaurant company is Austin to exceed the 2-star green rating.  Our second restaurant, opening at the end of April, will be the first 3-star green rated restaurant in Austin.  The third store, will be constructed from the ground up using only recycled building materials, will have a 4-star green rating, and will be supplying power to the City of Austin.  Being a new restaurant company, we have much to learn still, but I assure you we are putting forth the effort to be as eco-friendly as possible, and we will not settle for less.<

Did everyone see this post? I agree that meat production is not environmentally-friendly, but to compare a place like this to McDonald's, or to say that it's worse is a little ridiculous.

More here -- http://www.terraburgeraustin.com/our-mission/eco-friendly.aspx

I haven't been to the actual store on the drag yet, but I've read through the website. So maybe the messaging at the store is different, but on the website their mission is clearly stated -

"Simply put, TerraBurger's mission is to provide a more wholesome alternative to those who love a good fast food burger by using only all natural and organic ingredients. We're also committed to doing so in an environmentally friendly fashion by incorporating "green" practices in everything we do."

Their mission is not to make people feel better about killing animals, they want people to have a healthier option in the fast food world, while trying to incorporate as many green practices in their operation as possible. It seems as though they are fulfilling their mission. They only address animal suffering in one very short FAQ. Vegans and vegetarians are not their target audience. So I think it's really great that they are still doing so much to provide options for us too. Plus, they are being very friendly and clear about what is vegan and what is not. How refreshing! For me, it's a dream come true to have an organic, vegan-friendly drive-through restaurant (the one up north, which will open soon... I can barely wait!).

I've often heard the argument that it's impossible to be 100% vegan, so why bother? The point is to do the best we can and to believe that every little bit helps. This restaurant cannot be 100% eco-friendly because it aims to hold true to an omnivorous fast-food theme. But at least the owners seem to be making a genuine attempt to be do the best they can within those limitations. And isn't that still worth something? Don't you think it's still a big step in the right direction? I'm not going to give up being vegan because it's impossible to completely rid my life of all products that benefit the animal industry, and I don't consider myself to be a liar or a fake vegan because of this, and I'm not about to move to a commune.

Of course, it would be awesome if their goal was to open an entirely vegan fast-food place... maybe in the future they will. happy **Cameron, if you would like some extra inspiration, there's a place in Boulder, CO that is already doing this! It's zero-waste and totally vegan: http://www.vgburgers.com/
neesha Posted at 2009/06/30 4:20pm reply to

neesha
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I visited recently and had the mint chip Nadamoo shake and it freaking rocked.  I ordered a baby sized one and had to really stop myself from asking for three more.

I had the vegan burger too, and I found it to be a little dry and a little bit unexciting (even though I got avocado on it).  Hopefully they come out with their homemade veggie burger recipe soon so we can all enjoy it.
mattabo71 Posted at 2009/07/08 3:24pm reply to

mattabo71
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Okay - there have been a few people who have continued the conversation about this place with me, and I've had a bit of a change of heart.
I may have been overly-negative in discussing this place, and I want to apologize for that. I had a knee-jerk reaction, b/c to me - going veg is the most impactful thing an individual can do for the environment - and so the disconnect between "eco-friendly" and a place that exists primarily to serve beef caused me to lose it a little.
But - I eat at a lot of restaurants that sell meat, use plastic containers, waste water, use non-organic produce, and clean up with harsh chemicals - why doesn't that bother me??
And then I realized that I'm not bothered by the standard restaurants b/c I don't EXPECT them to give a damn - I just expect them to serve me vegan food. So b/c Terraburger is actually TRYING to do some good -I have to go off and criticize them for not doing ENOUGH.
That's just crazy.
And I know that many of you have been telling me that all along - it just took me a long time to get there....sorry.
I am encouraged by Cameron's willingness to reach out to us, and I hope that one day, Terraburger's commitment to "green" practices will lead them away from menu items that do not honor that commitment.
Meanwhile, I look forward to trying some of their grub.
John Posted at 2009/07/08 3:54pm reply to

John
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the north location just opened up on 183(near braker). they were giving away free food the other day, you could order anything off the menu at no charge. needless to say the line was huge. i went there yesterday and did the drive-thru. it's not my favorite but it's nice to have the option.
Ross Posted at 2009/07/08 6:14pm reply to

Ross
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no worries mr. matt!

yeah, elle and i tried the north location yesterday. it was definitely nice having the option up here really close to our house.

the burger was ok, nothing close to a mother's bueno burger, but i may try adding avocado next time if that's one of the extras you can add.

I let them know that it would be awesome to be able to get a vegan cheese burger, though we should probably email them to let them know that'd be a nice option, and suggest a specific cheese to order.

we got the regular fries and they were great, but super, super oily. i'm hoping that was just because it was the first day and they were in a hurry or something.

the vegan mint chip shake was awesome though, really good!
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